Made to Order: My Secret Soul’s New Vision of Responsible Luxury for 2026

The Italian brand embracing real sustainability — not green rhetoric

At a time when fashion talks more and more about sustainability — yet too often fails to prove it — My Secret Soul has chosen a simple and radical path: producing only what is purchased. No excess collections, no warehouses full of stock, no waste.

The made to order model, still considered an experimental niche for many brands, is the very foundation of My Secret Soul’s philosophy.True luxury is not what accumulates — it is what does not waste.

A production model that eliminates waste at the source

Made-to-order production allows the brand to create each garment only after it has been ordered by the customer. This translates into three immediate impacts:

• Zero overproduction: no unsold stock to dispose of or destroy.

• Reduced environmental footprint: fewer materials used, fewer resources consumed, and lower emissions linked to storage.

• Truly desired garments: every product is made for someone — not to fill an already saturated market.

This approach stands in direct contrast to fast fashion, which relies on volume and unsold inventory.It is also the opposite of greenwashing, where brands speak about sustainability while continuing to produce thousands of pieces that will never be worn.

Certified materials, transparent processes

Every My Secret Soul garment is made using materials selected according to strict environmental criteria:

• Organic cotton certified GOTS, GRS, OCS

• Water-based dyes, vegan and free from harmful substances

• OEKO-TEX Standard 100 certification, ensuring safety for both skin and the environment

• PETA approval for vegan printing

Transparency is not optional — it is an integral part of the design.

What is the real impact? Tangible results, not declarations

Without disclosing sensitive figures, the brand highlights three concrete outcomes observed in 2025 thanks to the made-to-order model:

• A significant reduction in unused materials, since each garment is produced only when truly needed.

• The complete elimination of unsold inventory, one of the fashion industry’s main environmental challenges.

• Fewer returns, driven by more conscious, intentional customer choices (customers don’t buy on impulse — they buy with purpose).

In 2026, My Secret Soul will further strengthen this commitment by improving production lead times, sustainable packaging, and transparent communication.

The new luxury: less, better, with meaning

Luxury is no longer synonymous with abundance, but with value:value for those who wear the garment, for those who make it, and for the planet that hosts us.

For My Secret Soul, the true luxury of 2026 is defined by:– slow and conscious choices,– materials that respect the wearer,– processes that do not waste,– messages rooted in identity and empowerment.

The brand’s graphics — Be Your Own Code, Rose, Essential Balance, True North, Oltre l’Apparenza — are a key part of this journey: not mere decoration, but ideas that support the wearer in moving towards a more responsible approach to fashion.

“Sustainability is not a word to add to a campaign. It is a daily practice. In 2026, we will continue proving that fashion can exist without overproduction, without hiding waste, and without telling stories that don’t match the facts.”— Founder of My Secret Soul

Fashion that creates space, not noise

While the industry debates greenwashing and misleading communication, My Secret Soul continues to follow one clear principle:produce less, produce better, produce with purpose.

Because ethical fashion doesn’t need slogans — it needs consistency.